Retail Institutions are creating advertising campaigns to market their products and services to their potential Customers. Retail advertising can be divided into local and national advertising. Local merchants who own a single location in a single market or trade area engage in local retail advertising, using local media to reach customers living and working near their establishments.
LED digital signage simply refers to digital signage that uses LED screens as the digital display sign where content is displayed. LED stands for light emitting diode which is just a fancy way of saying tiny light bulb.
LED Work Signage Beyond bringing large-scale, secure digital display networks to market, Scala is adding deep insights into consumer and employee behaviors, patterns and preferences — every digital sign can be a sensor, informing marketing and retail strategy.
The many different uses of digital signage allow a business to accomplish a variety of goals. Some of the most common applications include:
Public information – news, weather, traffic and local (location specific) information, such as building directory with a map, fire exits and traveler information.